VURR is your
decision strategist.

You are not short of ideas or judgement. The decisions just never get made, so nothing moves. VURR is where they get decided, dated and done.

Join the waitlist

Sharpen. Lock. Execute.

The problem

The decisions you have not made.

You have said at least three of these out loud this month.

01"I still have not raised my prices."
02"I have been meaning to hire someone since spring."
03"I have eleven ideas I have not started."
04"I think about it every day and it goes nowhere."
05"I worked all day but executed very little."

None of them are decided yet.

The price

One price.
Your first three decisions are free.

VURR $39 / MOOR $390 / YEAR
+ Unlimited decisions, sharpened and locked
+ Your full decision library, kept
+ Your decision type, read from how you decide
+ Export everything, any time

Your first three decisions are free.
Cancel any time

Early access

Founding price: $19 a month.
For life. First 100 only.

Leave your email. You get first access on 6 October, at the founding price.

Every delayed decision
costs you a week.

Since March
How long the pricing decision has been open
Eleven
Ideas you have not started
Every day
How often you think about it without getting further

Everything else waits for you.
VURR comes at you.

See how it works →

How it works

How it works.

01 — Sharpen
Think it through with someone

Talk it through, by text or by voice. VURR thinks with you, shows you the angles you have missed, and is straight with you when you are avoiding something.

Sharpen: a founder's raw idea being pressure-tested into a clear decision
02 — Lock
Make it real

Pick it, put a date on it, press Lock. It stops being a question and becomes a decision with a deadline.

Lock: a decision locked with a deadline attached
03 — Execute
Make it move

The tasks sit under it with a countdown running. You do them, you mark them, you log what happened.

Execute: tasks, progress and a logged outcome for a locked decision
The library

The Library. Every decision you lock stays on the record.

After a few months VURR can tell you where you move fast, where you leave things open, and what gets you to commit. Not advice. What you actually did.

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Every decision you lock stays.
Every task you finish goes on the record.
Every outcome you log makes the read sharper.
From your VURR

"You move fastest when the deadline is real. Your last three high-confidence decisions all had a date on them."

From your Library, after 47 locked decisions

A Strategist That's Tracked Every Move You've Made.

The people

Who this is for.

You make the decisions that shape the business. Pricing, hiring, what to build next. Nobody else is going to make them for you.

Join the waitlist

You decide alone. There is no partner to talk it through with and no team to hand the thinking to. VURR is the strategist you do not have.

Client calls, scope calls, hiring calls, all on someone else's clock. VURR gives you a record of what you decided and why.

You are not short of things to build. You are short of the moment where one of them becomes a decision with a date on it.

No journalling, no encouragement, no gentle prompts. The trade-offs, the decision, the date, the next task.

The questions

FAQ.

An AI chat gives you six more things to think about, and then it waits. That is fuel for the problem. VURR is built to close the decision, not to widen it. It puts a date on it and then checks whether you did it.

Notes hold a decision. They never ask about it. Nothing in a notes app has ever asked why you still have not raised your prices. VURR does.

It thinks it through with you, tells you when the reason you gave is not the real one, makes you put a date on it, and then follows the tasks until you log what happened.

From what you actually do. Every decision you lock and execute is a signal. After a few weeks it stops being generic and starts reflecting your own patterns back at you. No quiz.

You keep access to the end of the month you have paid for, and you can export every decision, task and outcome any time. Your record is yours.

Yes. Encrypted, never sold, never used to train shared models. Your patterns run on your data, for you. Export or delete everything whenever you want.

Pick one
and lock it.

Think of the one that came to mind at the top of this page. Start with that.
Founding price $19 a month, for life. First 100 only.